Broadband Content Bits: 4oD Best Quality, Focusing On Sport, Five-Brightcove

4oD best quality: 56 percent of UK broadband users have viewed internet video in the last year, new Starcom research shows. Half of them use YouTube, while around a third used Google (NSDQ: GOOG) Video, BBC iPlayer,, MySpace TV and 4oD, in that order, and only 24 percent used iTunes. Yet 4oD ranked the best viewing experience, ahead of, Google Video and the rest. Via ITV (LSE: ITV) plans to use sport as a major traffic driver to its website. Content head Marc Webber tells E-consultancy sport is the “key market”: “We want to sweat the rights we have from the likes of the FA and UEFA as much as we can … you will be able to watch the full 90 minutes of a match in catch-up, but we also know that a lot of people will want to watch a three-minute highlight package or that goal or incident.”

Five: Five is planning on increasing its online video output, starting with Five News, Football Italiano and Neighbours. The broadcaster will announce tomorrow it has signed up to use Brightcove’s player for promo clips, highlights, web exclusives and news UGC. Five had previously partnered with on news UGC. It will now take get ad revenue through the new player.