With all the hype and excitement surrounding the release of Google Chrome yesterday, I, like so many, was eager to try the browser out for myself. What I didn’t expect was the overwhelming sense of déjà vu it would trigger in me.
I am a veteran in this industry, one whose first PC was a portable Hyperion I used when managing the sales of some graphics plotters back in the mid-80s. I went on to manage AST Computers’ Canadian operation, and from there went to Quarterdeck Corp., whose primary product was a DOS multitasking environment called DESQview, which was supported by QEMM, the most popular PC utility from about 1990 until the Windows 95 launch in August 1995. QEMM was a memory manager for PCs limited to 640K of primary DOS memory that effectively allowed them to create multiple 640K virtual machines. Simply put, DESQview allowed you to run Lotus 1-2-3, WordPerfect, cc:Mail and Harvard Graphics concurrently, taking advantage of the virtual memory architecture of the 386 and subsequent processors. Both AST memory boards, as well as their later line of computers, took advantage of DESQview and QEMM.
I installed Chrome and ran it on a quad-core desktop PC. Not only is it fast, but introduces an altogether different browsing experience than any I’ve ever had. For example today I had three windows open and when one crashed, sent a report to Microsoft and closed, the other two windows remained open and fully operative. The real test, of course, will come from using it over time, to see if it provides a smoother, more technologically transparent user experience as you add tabs and leave it running for a while.
- Chrome was developed from scratch as Web 2.0 has evolved to include a wide range of browser-based applications, thereby bringing new architectural and user interface demands to the browser experience.
- But, as Alec Saunders points out, while it allows you to run web-based applications, it’s not an operating system that abstracts the hardware from the software. Leave that part to Microsoft, Apple, RIM, Nokia/Symbian and other platform vendors. Google wants the browser to act as an application platform, independent of operating system.
- It brings out features that Google encourages other browser developers to incorporate into their respective browsers for a more stable, robust and secure browsing experience.
- It’s beta, so there will be some bugs; and much like the Skype 4.0 beta, they’re looking for user feedback on the entire experience. The big question, as with some other Google applications, is whether it will ever come out of beta or will the key features first migrate to other browsers?
- It’s not a threat to Microsoft, Mozilla, Apple or any other browser developer but rather a challenge to them to improve their own browsers such that all Google applications as well as any other browser-based applications can run smoothly and fully transparently to the underlying technology.
- It has the potential to be an extension of the mobile Google applications I run on my Blackberry and Nokia N-Series phones, yet it can address more generically the issues of running any browser-based application on smartphones and other mobile devices.
- As it matures, it has the potential to become a seed for developer innovation.
In addition to opportunities for application innovation, of course, fully transparent, smooth user experiences lead to significantly enhanced opportunities for Google ads. Nobody has ever made any significant revenue from a browser itself. Again I am reminded of my Quarterdeck days. We had a browser back in 1995 (including a feature equivalent to “Tabs”), but did not recognize it as simply a critical infrastructure component whose content and applications, not the underlying technology, would be the key to revenue generation. Been there; seen that.
Jim Courtney is an associate editor of Skype Journal.