Robotgalaxy Raises $5 Million Second Round To Build Out Virtual World

Robotgalaxy, a seller of customizable toy robots has raised a $5 million second round to create its own kid-focused virtual world. The funding came from Bachmann Industries, which previously invested $7 million in the company, according to Venturewire (via VentureBeat). The gist: Robotgalaxy is like Build-A-Bear for toy robots (and in fact it claims a former Build-A-Bear executive), and the idea is that kids would be able to take their customized robot into a virtual world. In addition to two mall-based stores, the company runs an e-commerce operation and has created a related comic book series, so they’re really taking a multi-faceted approach to selling the brand. Release.