Eye-Fi Enhances Cards & Expands Service

Whether you’re one of the cutting-edge photo enthusiasts who have already jumped on the wireless memory card train or just on the fence waiting for that one additional feature to make you a believer, the folks over at Eye-Fi made some announcements that are sure to please.

First up is an across-the-board speed improvement that doubles the transfer rate from card to computer. This firmware update is free to all current Eye-Fi users and will be standard on all new shipments.

Of particular interest to Mac users is the new integration with MobileMe where you can wirelessly send photos from your camera directly to your MobileMe Gallery which can then be viewed by friends and family on the Web, iPhone, iPod touch and Apple TV (there is also similar functionality for AdoramaPix users).

Beginning October 5, three new subscription services will debut. “Web Sharing” ($9.99/year) lets you send photos directly from your camera to one of more than twenty online photo sharing, printing, social networking or blogging sites; “Geotagging” ($14.99/year) enables hassle-free tagging of photos with location information; and, “Hotspot Access” ($14.99/year) provides wireless connectivity to more than 10,000 Wayport hotspots.

Eye-Fi also announced joint retail partnerships with Best Buy stores throughout the United States, as well as at Circuit City and Ritz Camera Centers. The cards are also widely available online.

If you are currently using an Eye-Fi card, share your experiences with your current-gen devices and thoughts on these new service offerings. If you’ve been holding back, will these new features seal the deal? Drop us a note in the comments!