Will the Kindle Get an Oprah Bump?

Update: Oprah Winfrey doesn’t really strike me as a gadget girl. Of course, I’ve never even watched her show, so maybe she is. One way or another, when I saw the Financial Times reporting that the cultural icon looked ready to endorse the Amazon Kindle today, I made a point of setting my DVR. I also trundled over to Amazon’s site to check out the trailer for the show, in which Oprah trills about her new “favorite gadget,” calling it “life-changing.”
If Oprah convinces her viewers to buy a Kindle it would certainly be life-changing for Amazon, but it would also show consumers how useful wireless broadband connectivity could be if it were built into devices that aren’t phones or computers. Amazon’s pricing of the broadband service into the cost of downloads could also be life-changing for carriers evaluating different business models associated with integrating broadband into other devices.
Oprah is an international superstar who has in the past delivered an “Oprah bump” to books, devices and even to Barack Obama. Given the down economy, I may not be getting a Kindle for Christmas this year. We’ll see if Oprah can address the $359 price tag. Update: Looks like she can with a $50 promo code. Just type in OPRAHWINFREY when ordering. Hat tip to The Puget News, who pointed us to it.