@ EconSports: ESPN On Euro Rebrand Rampage; Fancies Premiership Rights

Cricinfo fans, look out: ESPN (NYSE: DIS) is fixed on an international rebranding drive. The US sports giant renamed 11-year-old Scrum.com “ESPNScrum.com” last week and will rebrand its European NASN TV channel “ESPN America” in February. At our EconSports conference in New York, ESPN content EVP John Skipper said more such tweaks to its properties may be coming down the pipe…