TV on the Web Takes Off: Fox’s Strategy

This has been the year TV networks finally embraced the web. As 2008 wraps up, nearly every broadcaster posts its shows online within half a day of first airing them on TV. And the audience for such programming is growing, especially among desirable younger demographics. Twelve percent of teens and 11 percent of 18- to 34-year-olds watch online TV at least once a week, respectively, as compared to 4 percent of 35- to 64-year-olds, according to Knowledge Networks. But the major networks’ strategies aren’t cut from the same cloth. It’s instructive to consider each network’s overall strategy holistically, and we recently got a chance to do that with Fox. Continue reading at NewTeeVee