Bottom Line: We’re All Watching More

Online Video Viewing Up 35.4 Percent Year-on-Year: Of 26,000 adults polled by Mediamark Research & Intelligence, 23.3 percent had watched online video in the past 30 days (which is actually a pretty low number as compared to data from comScore and others). In the same group, 3.2 percent said they’d downloaded a TV episode in the past 30 days, giving that segment an increase of 141 percent from 2007. (Variety)
88 Percent of U.S. Internet Users to Watch Online Video: See, here’s a way bigger number. eMarketer says the U.S. audience for online video will hit 190 million by 2012, up from 154.2 million in 2008. And viewers of online video advertising are forecast to keep pace, reaching 174.8 million in 2012, up from 129.5 million this year. (release)
Young People Watch More TV on the Web; 12 percent of U.S. teens and 11 percent of 18- to 34-year-olds watch online TV at least once a week, respectively, as compared to 4 percent of 35- to 64-year-olds, according to Knowledge Networks. Those 18- to 34-year-olds who watch online TV also spend 80 percent more time online than the rest of their demographic, and 1.25 hours per day more with all media. (release)
U.S. TV Viewing Hits All-Time High; Nielsen says the average American watched approximately 142 hours of TV per month in the third quarter, five hours more than a year ago. How is it that with the rise in online video, TV watching keeps going up, up, up? Well, the two are not mutually exclusive; some 31 percent of TV use is concurrent with Internet use, according to Nielsen. (release)
$32 Billion to Be Spent on Internet-TV-to-living-room Equipment by 2013: IMS Research says 300 million homes worldwide will have the ability to watch online video on their living-room TVs by 2013, up from 28 million in 2007. (IPTV News)