SuperBulbs’ LEDs Lit Up By VantagePoint

superbulbsa19image1 The Toronto Star’s Tyler Hamilton has a profile of VantagePoint Venture Partners co-founder and CEO Alan Salzman (who was born and raised in Toronto) out this morning, which briefly mentions VantagePoint’s investment in the stealth startup SuperBulbs. And while the Redwood City, Calif.-based company that’s developing LED light bulbs that look and act like traditional incandescent bulbs has so far disclosed little about itself, we did notice that it’s updated its web site to note the VantagePoint Venture Partners backing.

This is the same VC firm that is invested in well-known cleantech startups like Tesla, Better Place and BrightSource Energy. “Any of VantagePoint’s investments could grow into massive companies in the move toward a green economy,” Hamilton writes. We’re waiting to hear back from VantagePoint and SuperBulbs on the size and date of the investment.

SuperBulb’s first product is the 4″x2″ A19 bulb. It produces the same lumen output as a 60W incandescent bulb, and like incandescents, can be screwed into a light system, has a sturdy casing, and is dimmable. Unlike compact fluorescents, however, SuperBulbs says the A19 uses no mercury, turns on instantly, is more efficient than a CFL and has a minimum average life of over 20,000 hours.

While the A19 sounds like an LED dream come true, the major sticking point will be its price — a big issue with most LED products. In terms of how long the bulb will last and the subsequent reduction to your monthly energy bill, the A19 will be low cost, but to convince consumers to buy, the sticker price will also need to be as low as possible, too.