UK Round-Up: Google Ads; Amazon MP3; News Corp’s Sun Online; EMI Execs

Some snippets from our sister site paidContentUK:

Google turns to hard alcohol, relaxing ad rules in January: Here’s one for the New Year hangover… Google (NSDQ: GOOG), whose UK ad income has plateaued in recent quarters, will relax its paid search advertising rules to allow hard alcohol to be advertised from January 12, paidContent:UK has learned. Whilst advertisers will be able to buy ads on Google only for branding (ie. pointing to a drink’s marketing site), “ads and sites promoting the direct sale of alcohol both online and offline will remain restricted as per current hard alcohol policy”, according to the forthcoming guidelines, which we have seen.

Amazon brings MP3 to UK: The best way to take on the UK MP3 download market? If you’re Amazon (NSDQ: AMZN), by stealth. Today the e-tail giant quietly brought its MP3 download store to the UK this morning. Like its US forebear, there’s repertoire from all four majors, plus Cooking Vinyl, Harmonia Mundi, Beggars Banquet, The Orchard (NSDQ: ORCD), Concord and Ioda. There are three million non-DRM-protected songs.

News Corp sites step up cooperation: Not one to be left out by growing overlap elsewhere around News Corp (NYSE: NWS). Sun Online is now starting to formally link out to other news sites in the Murdoch portfolio. The site has added a footer to its homepage and all of its section pages, linking directly to 10 stories each on four other sites in the group – not just domestic Sky News and Times Online but US stablemates and New York Post.

EMI gets more terraforming: After Terra Firma scorched EMI’s earth over the last year, its new CEO Elio Leoni-Sceti is sowing new seeds with his own management restructure. On the way out: Chris Roling, Terra Firma portfolio MD, brought in in August as EMI COO and CFO; Ashley Unwin, Terra Firma’s talent MD, who had been UK and north America COO since December; and Francois van der Spuy, a Terra director. Others who may leave, says: Stephen Alexander, Terra’s operations MD, and Riaz Punja, EMI’s finance MD.