Dow Jones To Launch Japanese Site, And Advertisers Are Returning, Thomson Says

With most big media companies retrenching around the world, Dow Jones (NYSE: NWS) has said it plans to expand. The latest evidence is a new Japanese-language site that is in the works for next year. No word from the company’s editor-in-chief Robert Thomson on whether it will be a Japanese But the former Times of London editor told the Reuters media summit in New York yesterday (via about the plans for more international expansion and how advertisers are starting to come out of the woodwork after scaling back spending during the downturn.

— East and West expansion: It’s hardly DJ’s biggest revenue stream, but its Japanese foreign-exchange information business is its fastest-growing and a Japanese-language site is slated for H109, though the company will not be making any acquisitions there. This comes on the back of some serious hiring and investment in Europe, where a revamped is looking to take on under the watch of local newspaper publisher and new WSJ Europe MD Andrew Langhoff. It’s not all investment, of course: there will be cuts at the company’s Enterprise Media Group, though Thomson says it’s not a case of “slash and burn”.

— Advertisers return: “You’re starting to see them emerge in the sunlight after this period of darkness,” says Thomson, who is confident that the traditional forms of advertising will provide a “safe harbor in times of turbulence.” Not exactly a common view in publishing or advertising around the world, he even sings the praises of print advertising: with print you have a captive audience that can’t click away from your ads. “The only multi-tasking that you can do while reading a newspaper is drink a cup of coffee,” he says. Thomson spoke of DJ’s plans to give the Journal a boost in big cities like Chicago and LA and capitalize on local papers’ cuts in business coverage. He ruled out DJ actually buying any more papers, but is convinced that “some people are going to buy newspapers over the next few months, enjoy themselves and make a lot of money.”

David adds: A DJ rep said the company isn’t disclosing specifics about the planned “boost” the company to give the Journal in Chicago and LA, saying only that, “We are looking to make more relevant regionally.” Again, the company isn’t talking about the details just yet.