IronScale: Not Another Cloud

image001StrataScale, a subsidiary of colocation services provider company RagingWire, is expected to announce on Tuesday the general availability of a managed hosting product called IronScale. Surprisingly, unlike many of the companies that host data center hardware, IronScale is not a cloud, but a managed server offering. In this fog-permeated atmosphere of cloud computing, StrataScale’s choice is both novel and, quite frankly, refreshing in its honesty.

According to StrataScale’s V-P of marketing, Doug Adams, IronScale is designed for small- to medium-sized businesses that don’t want to own their own servers, but want instant provisioning of new hardware. And while it can be up and running on new servers in a manner of minutes, it isn’t a true cloud service in that the customer gets its own machines and those machines don’t have to be virtualized.

We’ve called Rackspace (s RACK) and IBM (s IBM) to task for pitching cloud services that look much more like managed services, so it’s nice to see a vendor take the less glamorous route and ‘fess up to providing a basic managed service. As for the cloud, Adams says it will have to wait. He’s not sure that enterprise or SMB customers are really willing to buy computing by the cycle for most parts of their business yet.