Vid-Biz: thePlatform,, Obam-ads

News Corp.’s News Limited Picks thePlatform; the Australian subsidiary will use the white-label video provider across 50 different digital media properties, including and (emailed release) Partners With EyeWonder; two are teaming up to allow advertisers to create one ad that can run on multiple players across’s ad network. (release)

Advertisers Pony Up for Obama Ad Placements; Sprint, Cisco, Audi and Paul Blart: Mall Cop among those purchasing spots on live-streaming outlets. (Broadcasting & Cable)

Canadian Broadcasters Picking Up Digital Rights to Popular U.S. TV Shows; broadcast Astral says new digital rights won’t be a big money-maker, but will generate interest in the brand and drive people back to linear TV. (The Hollywood Reporter)

Dems Pushing for DTV Delay; efforts so far have been blocked by Republicans. (Variety)

Pixsy Launches Premium Feed; new service allows publishers to search through video clips that already have ads and embed them for a share of the revenue. (TechCrunch)

Sundance Shorts on iTunes; ten films will be available free during the ten days of the festival. (CNET)

Clips From the Inaugural Concert Being Taken Down; songs like those from Pete Seeger during HBO’s free show being pulled from the site. (Talking Points Memo)