Print Round-Up: Trinity Mirror; News International; Telegraph; Guardian; Schibsted

imageTrinity Mirror: Already a vocal supporter of a relaxation in the M&A rules for local media, Trinity Mirror (LSE: TNI) CEO Sly Bailey has stepped up her campaign and says the industry faces “immediate peril” if nothing is done. “The authorities will wake up one day and find that there is no industry left for them to regulate,” she says. A recent OFT report setting out the framework for changing the rules didn’t go far enough for Bailey and she is hoping that the full Digital Britain report will have better news for publishers looking to consolidate. From
News International: News Corp.’s UK newspaper division News International has invested £1 million in video and audio recording and editing studios at is Wapping headquarters in east London. The company is also bringing sales for in-house, a year after outsourcing to Ad2One. From PG.
Telegraph Media Group: In a partnership with John Menzies Digital, Telegraph Media Group is giving away free access to digital versions of 16 NatMags titles, including Cosmopolitan and Esquire, to readers. From March 22 March 25, readers can choose up to three issues to download through John Menzies’ e-reader platform.
Guardian digital edition: Guardian News & Media has re-launched its digital edition with a new technology provider, NewspapersDirect, which also produces e-reader versions of The Daily Telegraph, The Times and the Daily Mail. As digital director Emily Bell explains, digital subscribers can see each day’s paper as it is publishers and browse through Guardian and Observer copies from the last two weeks. A subscription will set you back £10.56 for a month or £143.76 a year. Disclosure: paidContent:UK’s parent company ContentNext is a wholly owned subsidiary of Guardian News and Media Ltd.
Schibsted: Norwegian local newspaper publisher Schibsted wants to either sell some of its assets or find a partner for its classified media department, according to CEO Kjell Aamot. He told the group’s own Aftenposten paper that there has already been “rather significant interest from international companies” in buying into the classifieds business over the past nine months. The company made pre-tax profits of