Motorola Unveils Its iPhone Look-Alike — Finally

imageTwo years after Apple (NSDQ: AAPL) released the first iPhone, Motorola (NYSE: MOT) is finally getting around to releasing a competitive offering. Today, the company unveiled the Motorola Evoke QA4, a full touchscreen device that has integrated widgets that look much like the icons on the face of an iPhone. The feature phone does not have a smartphone operating system; however, it is as close as they come.
It includes a full HTML browser, and provides access to sites like Google’s Picasa, MySpace and YouTube. The phone also has a slide-out keypad when held vertically and when turned on its side, a virtual Qwerty keyboard appears. In addition, it has a 2 megapixel camera with video-recording capabilities. Regional wireless operator Cricket will start selling the Evoke in May for an undisclosed price, Gearlog reports. Release.
Of course, other handset makers have had iPhone-look-a-likes for some time. Perhaps the most successful non-smartphone is the Samsung Instinct sold by Sprint (NYSE: S), but companies like HTC are busy churning out touchscreen phones in different form factors and with different operating systems. Motorola has been behind the curve, having had to first clean up in-house. Going forward, Motorola has committed to building smartphones using Google’s Android OS and Windows Mobile, and although the Evoke is a step in the right direction, those are more likely the devices that will begin the turnaround. CTIA would have been a good event to have an unveiling, but there are no signs that any big news is coming this week from the company.