Mobile Content Bits: Halo Mobile?; Microsoft Hooks ‘Deadliest Catch’; HP Server iPhone Friendly

Halo going mobile?: Microsoft (NSDQ: MSFT) may have plans on extending Halo, the popular first-person shooter on Xbox, to the mobile phone, according to a job posting on, which was found by Joystiq. The ad said the job will including blending “console, web, and mobile to create an immersive Halo world that follows the dedicated Halo fan wherever they go.” Microsoft retains all rights to Halo, but actually the game is developed by Bungie (which Microsoft owns a small minority stake in).
Microsoft hooks ‘Deadliest Catch’: Microsoft’s advertising unit said it will be launching a three-screen ad campaign for Discovery (NSDQ: DISAB) Channel’s “Deadliest Catch” TV series. The advertising campaign will span MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox LIVE and coincides with the premiere of the fifth season on April 14. Specifically for mobile, Discovery will takeover the MSN Mobile home page in conjunction with PC’s MSN home page takeover. Microsoft subsidiary ScreenTonic also created a WAP site, where viewers will be able to enter their cell phone numbers to receive reminders for the show via text message. Release.
HP home server is iPhone-friendly: Hewlett-Packard announced today a big software update of the Windows Home Server-based system that will allow automatically convert videos to a mobile format so they can be loaded onto the iPhone, iPod, PlayStation Portable and other mobile devices, reports Brier Dudley’s Blog. HP has also developed an iPhone app called “iStream” that allows users to stream video from their home server to an iPhone or iPod Touch.