Forrester: Young Families Love Gadgets

It’s probably not too much of a surprise that HDTVs were the fastest growing technology in 2008, with roughly 10 million new households adding a high-definition set last year, according to new research from Forrester. Over the next five years, Forrester predicts that nearly 39 million homes will get their first HDTV. DVRs are expected to be in almost 31 percent of U.S. houses this year, with that number growing to more than 40 percent in 2013.
Who are the biggest buyers of gadgets that you can plug into those HDTVs? Turns out young families (parents under 40, children under 18) lead the pack when it comes to most entertainment devices in the house, beating out every other demographic in almost every category. Ninety-three percent of young families own a DVD player, 45 percent own an HDTV, 76 percent own a video game console (an important stat as more game consoles like the Xbox feature more video), 40 percent own a digital video recorder and 11 percent own a Blu-ray player.
The numbers aren’t a blow-out across the board, but it does show how young families looking to capture and share moments (as well as keep the kids quiet by putting them in front of a Wii) are willing to pay for the privilege.
One thing young singles and couples aren’t as willing to cough up some scratch for is pay TV. Forrester found that 17 percent of young singles and couples go without pay TV service altogether.