Apple Announces Buy Online, Pickup In-Store


Seeking to better manage the holiday deluge of visitors to Apple (s aapl) retail outlets, the company is now offering customers the option of ordering online and picking up purchases at their local store.

According to the new webpage, you can reserve an item “online today and it will be waiting for you to pick up and purchase at an Apple Retail Store from December 15 to 24.”
Customers using the program are first asked to choose a retail store. The service is currently available in the U.S., Canada, UK, and Australia. Choosing from iPods, iPhones, Mac laptops and desktops, but curiously not the Apple TV, customers then sign in with their Apple ID to reserve their purchase.
Unfortunately, customers must still pay at the brick-and-mortar store, so you won’t be able to completely escape the wait this holiday season. However, that’s still arguably better than having to spend all day at home waiting for a delivery. That benefit, plus the guarantee of an item being reserved, are the big advantages of the program. Plus, for an extra $5, those buying iPods and laptops can have their purchases wrapped in a “signature gift box.” Nothing says Merry Christmas like an Apple logo.