Amid Merger, Game Ad Firm NeoEdge Gets EA Vet Mansford As New CEO

NeoEdge, the casual and online game advertising platform, is getting into the game development business. The company has merged with Offspring, a startup founded by a team of four EA vets, and will start creating casual and social games, as well as the ad platforms to support them. Offspring founder Lesley Mansford will be the newly merged company