Flurry Teams Up With comScore

Flurry, a San Francisco-based mobile app analytics company that recently merged with Pinch Media of New York, has teamed up with comScore in a deal that will marry Flurry’s analytics with comScore’s mobile panel data. The combined results, in turn, will be sold to comScore’s clients.

The way I see it, it’s only a matter of time before someone like comScore or The Nielsen Co. buys out Flurry and its rivals. It’s becoming increasingly evident that the mobile web and mobile apps are part of new usage behavior that goes beyond today’s plain-vanilla web.