Indie Video Producers Love Blip & YouTube

Video bloggers and other indie video producers turn to YouTube first to publish their work, according to a new State of the Vlogosphere report from Mefeedia. No big surprise here, but compare it to Mefeedia’s first report from early 2007, and you get a sense of how much things changed: Back in 2007, around 11 percent of the video bloggers tracked by Mefeedia uploaded their content to YouTube. Fast forward three years, and that number is up to 36 percent.

The biggest losers of this trend were not other video hosters, but the producers’ own websites. About 57 percent simply uploaded their clips onto their own sites in 2007. In 2010, that number has fallen to 18 percent. Blip actually grew from 11.6 percent to 14 percent, and Vimeo was able to capture a respectable 9 percent.

Mefeedia also gathered some interesting data about the consumption side of online video: The report identified the Playstation 3 as the most popular platform for TV viewing, followed by Nintendo’s Wii. On the PC side, 40 percent of all video viewers continue to watch on screens with a resolution of 1024×768 as the most popular screen resolution, with 20 percent having their screens set to 1280×800 and only 10 percent to 1280×1024.