MIPS Joins the Push to Move Android Beyond Phones

As the tech world readies itself for the unveiling of Google’s (s goog) Android-based — and much-hyped — Nexus One, MIPS Technologies Inc. (s mips) this morning said it will team with a host of partners to showcase new Android-based offerings at this week’s CES. Among them are set-top boxes, a netbook and a social media center designed to enable consumers to consume and share TV content.

MIPS provides processors and architectures for home entertainment, portable media and communications gadgets, and today’s announcement isn’t unexpected given the company’s well-documented plans to bring Android to its entertainment offerings. MIPS is also using CES to tout its new membership in Adobe’s (s adbe) Open Screen Project, which aims to expand support for Flash beyond the traditional Internet to phones and other connected devices. The 18-month-old project has garnered backing from a host of media and tech heavyweights, including MTV Networks, ARM, Cisco (s csco), Intel (s intc), LG Electronics and Verizon Wireless (s vz), all of which are looking to enable consumers to view web-based video on a broad range of devices, operating systems and networks.

MIPS is joined on the Android bandwagon by fellow chip company ARM (s armh), semiconductor design firms like Aricent and Mentor Graphics (s ment), and others. Meanwhile Freescale Semiconductor is working on an Android-based netbook design, as is Qualcomm (s qcom). While most of the attention surrounding Android is focused on mobile — more specifically, Android vs. the iPhone operating system — the flurry of activity from those in the chip space is a clear indication that Android is attractive not just to phone makers but also to hardware vendors and service providers in a wide variety of industries. Which bodes well for the concept of the Androidification of everything.

Image courtesy Flickr user p_kirn.