Google: We Don’t Need No (or Much) Stinkin’ Storage

Google’s (s goog) new Nexus One is a great addition to the current lineup of smartphones on the market, one that performs impressively and boasts a sleek appearance and nifty features. But as both AllThingsD’s Walt Mossberg and the New York Times’ David Pogue point out, the phone’s built-in memory for storing mobile applications is notably inferior to that of the iPhone (s aapl). The Nexus One allots only 190MB of its overall 4.5GB of memory for storing mobile apps, a tiny fraction of the app storage available on the Apple device.

The limited app storage is in keeping with other Android-based handsets; the Motorola (s moto) Droid from Verizon Wireless (s vz), for example, has been criticized for including just 256MB for such a purpose. And Google said yesterday that it will address the issue in a future release by enabling encryption on microSD cards, which will also serve to eliminate fears over pirated apps and allow users to store apps on the removable cards. Many consumers have yet to embrace removable memory, though, which can be a hassle for users unaccustomed to keeping their data anywhere but on the device itself.

Google’s strategy in mobile (subscription required) seems aligned with its upcoming Chrome OS, which as Sebastian has noted works only with data stored in the cloud. For now, at least, it seems Google believes users don’t need much in the way of local resources. Only time will tell if consumers themselves agree.

Related Research: Google’s Mobile Strategy
Google’s mobile strategy is about more than just capturing new ad revenue — its about enabling innovation and boosting access.

Image courtest Flickr user sindesign.