The Nexus One and Google’s Mobile Strategy

Google’s much-hyped Nexus One has received generally positive reviews as a solid, if modest, improvement on the current lineup of Android phones. That kind of praise would be welcome by most handset manufacturers, of course, which are fighting for market share in an increasingly competitive field. For the Internet search giant, though, the Nexus One marks a very small step toward changing the mobile industry as it exists today. In a new research note on GigaOM Pro (sub. required), I take a look at how the Nexus One reinforces Google’s mobile strategy and reflects broader trends driving the industry toward greater openness. Key topics covered in the report include:

  • Google’s vision for the mobile industry
  • How federal regulation could play a role
  • Which players are most threatened and how to react