Foursquare To Do Geo-Targeting Partnership With Canadian Newspaper

Location-based social net Foursquare has signed a deal with commuter daily Metro in Canada that’s designed to attract more local advertising and younger readers to the paper, BusinessInsider reports. Foursquare users in the select Canadian cites will get “tips” sent to their phone when they’re near a restaurant that appears in a Metro review. By the end of this week, Metro’s “Going Out” nightlife section hopes to start running ads that will offer Foursquare users discounts from local restaurants and stores. Metro also hopes to use Foursquare to promote the print edition with an iPhone sweepstakes. Foursquare users who follow Metro will be given a special code entering them into the sweepstakes after checking in from a spot where the print edition is available. No word on whether other Metro outlets in the U.S. will start a similar tie-in with Foursquare.