Namco Courts Movie Studios; Partners With Universal For ‘The Wolfman’ Release

Namco Networks may be known for big mobile hits, like Pac-Man, which has been downloaded to the iPhone 23 million times, but overall it hasn’t relied too heavily on licensing big brands for mobile.

Namco said that’s changing. It has hired Chris Lucero, formerly of United Talent Agency, to head up licensing for the company, and the company is kicking things off with the big February feature-film release The Wolfman from Universal Pictures. Why now? Lucero said they have to keep up with the competition. “If you look at Gameloft (EPA: GFT), EA and even Glu (NSDQ: GLUU), there’s a tremendous history of licensing from film and TV, and major sports franchises. We have to do those games, too.”

The game is already available on the four largest U.S. carriers and on many feature phones. It’s also available on Windows Mobile and Blackberry devices. Namco said Android and Sidekick will be coming soon. However, it will not launch on the iPhone. Lucero: “There