Today in Connected Consumer

You knew Amazon was worried about the iPad when it announced its lame app store for the Kindle and offered publishers a new revenue split on the eve of Apple’s big announcement. But when Macmillan Publishing tried to use its new iPad-fueled leverage to get better pricing terms out of Amazon the Kindle-maker panicked, pulling Macmillans’ hardcover titles from its storefront and setting off three days of brinkmanship. On Sunday, Amazon made itself look completely feckless by caving to Macmillan’s demands, then putting out a peevish statement calling the Kindle not just “a business for Amazon” but also “a mission,” whatever that means.