Vid-Biz: Lost Premiere, Olympics, Rovi

Online Video Views Are Not “Lost” on; over 580,000 episode starts were reported for last Tuesday’s season premiere. (WebProNews)

CBS Sports Coverage of Super Bowl XLIV Scores Highest Rating in 23 Years; ratings for this year’s game were up 10 percent over 2009. (TVByTheNumbers)

NBCU’s HD Leap Into Vancouver; the network plans a leaner approach to producing this year’s games despite broadcasting all events in HD for the first time. (Broadcasting & Cable)

Microsoft Readies “Smooth Streaming” Online Video Viewing of Winter Olympics; Microsoft principal evangelist Jason Seuss discusses Microsoft’s team-up with Akamai to deliver high-quality streams for this year’s games. (Beet TV)

Shorter Spots See Higher Completion Rates; according to an analysis of video ad network YuMe, clickthrough rates trended steadily downward, to 0.74% from 1.88%. (eMarketer)

Rovi and FourthWall Media to Collaborate on Enhanced TV Platform Solution; the company formerly known as Biap will help Rovi implement EBIF technology in its interactive program guide. (release)

Veeple Launches Search Engine-friendly Video Embed Codes; the web video platform has modified its video embed codes to allow placement of text content for SEO purposes. (ReelSEO)