Today in Connected Consumer

NBC is treating its coverage of the Winter Olympics in Vancouver, B.C., as a laboratory to try to figure out how people are watching the games across the network’s multiple platforms, and how it can best measure such a diverse audience for future such events. For many Olympics viewers, however, the results are already in, and they’re not positive. Many were irked at the lack of live coverage of the men’s downhill, even online, so NBC could should it tape-delayed during primetime. Others argue the network is throwing out the baby with the bathwater by keeping live coverage off the Internet while it tries to protect its primetime ratings.  Personally, I’m just glad men’s hockey will be one of only two events NBC has deigned to stream live.