Text-Video Publishing Platform Vook Gets $2.5 Million Seed Funding

Mixed-media book publisher Vook has raised $2.5 million in seed funding as the company looks to capitalize on the wider adoption of e-readers and other portable devices. The funding comes from individual investors Ron Conway and Huffington Post chairman Ken Lerer, along with Maples Investments, Baseline Ventures and Founder Collective. The primary proposition of the Alameda, CA-based company is that it integrates video and social media elements with the text. Although it only launched last fall, Vook has been able to strike deals with major publishers such as Simon & Schuster, HarperStudio and Hachette Filipacchi Media U.S.