Apple Acknowledges, Will Service iMac Screen Color Issues

The 27-inch iMac has not been Apple’s (s aapl) proudest moment. The pricier version of the company’s all-in-one desktop has had more than its share of problems since its launch in October of 2009. Apple has released a number of fixes aimed at getting things back on track, but until recently the Mac maker hadn’t addressed the very vocal complaints of some of its most important customers.

The high-end iMac is the machine of choice for many graphic and photo professionals, so screen color temperature issues is not a problem that can be treated lightly if you expect to maintain the loyalty of one of your core customer groups. Now, according to Gizmodo, Apple has acknowledged the problem, and is telling people to contact Apple Care to get it resolved.
In case you’re wondering about the specific symptoms of this problem or its the first time you’re hearing about it, a number of owners of the new iMacs are complaining that their screens have an unpleasant yellowish tinge as you move from top to bottom. Since the temperature is inconsistent across the display, the problem is even more noticeable.
Gizmodo managed to elicit a public statement regarding the problem by contacting Apple directly and by repeatedly publishing stories about the specific issue, since it affected multiple machines purchased by one of the tech site’s writers. The statement is brief, but it should be enough to allow customers to bring in their affected machines and receive no hassle from Apple store employees:

We’ve addressed the issues that caused display flickering and yellow tint. Customers concerned that their iMac is affected should contact AppleCare.

I still remember being told by an Apple Store employee that the same color tint issue which affected two of my replacement iPhones was a “cosmetic” issue and wouldn’t be addressed if it occurred more than twice, which it did. At least on the much larger screen Apple is admitting that it is, in fact, a problem, and not pretending it’s just something customers should get used to.
If you think your iMac may be affected, but you aren’t sure or you don’t have a reliable way to prove it once you actually do book your Genius appointment to have it looked at, try pointing your browser of choice at this link. The shades of gray are the same top and bottom, and it should pretty clearly show any yellowish tinge that may be affecting the bottom of your screen, even to dubious Apple Store employees.