Today in Cloud

Steve Ballmer’s recent presentation at the University of Washington was full of substance — as is, I believe, Microsoft’s overall cloud-computing portfolio — but I agree with Tim Anderson that Microsoft has its marketing (and, perhaps, its business model) all wrong. Whereas Google talks about the cloud as something that’s already here and will only advance in functionality, Microsoft cannot seem to stop referencing its connection to existing software. This might allay the concerns of CIOs leery about jumping wholly into the cloud, but I think it leaves the mainstream wondering why it should opt for Microsoft’s tethered-to-earth cloud services when Google’s services represent the future, today.