Video @ paidContent 2010: How To Make Money From Digital News

The Financial Times has a sizeable and nicely growing subscription business– so why mess with micropayments? Managing Director Rob Grimshaw says that half the FT’s print customers are newsstand buyers, and the company needs to offer an similar a la carte option online as well. Grimshaw, in an interview with ContentNext Media Managing Editor Ernie Sander, also explores about what the company has learned about its readers from its “data warehouse,” and how it has used that information to help convert some of those readers into customers.
Two other panelists at paidContent2010’s The Business of Digital News session, KC Estenson,’s SVP and GM, and Lincoln Millstein, Hearst’s SVP of digital media, talked about the opportunities that apps and e-devices present for publishers looking for new revenue streams. Josh Cohen, Google’s senior business product manager, meanwhile, explains why news organizations that blame on Google (NSDQ: GOOG) are shooting the messenger. See highlights of the panel below.
Full uncut session