Cool-Seeking Newspapers Dream Of iPad

Print publishers can’t wait for iPad to hit the streets next month, perhaps so they can once again start producing info in a similar-looking format to their core products of yesteryear.
NYT’s flagship app lit the blue touch paper for iPad, Wired also got in on the act early, both Denmark’s Information paper and Penguin Books have imagined themselves on the tablet, even The Economist is getting excited.
Now Holland’s De Telegraaf newspaper has published a concept video, showing how it’s thinking of approaching the gadget…
Another Dutch publisher, Sanoma Magazines, says publishers have been having “secretive” talks with Apple (NSDQ: AAPL) about supporting iPad’s roll-out.
But, for all the iPad concepts we’ve seen lately, many are still only that. De Telegraaf’s video is a corporate montage designed to depict a forward-thinking multi-platform publisher, but it doesn’t exist.
In fact, it only renders’s existing website on the gadget – and, as Apple watchers will know, Telegraaf’s Flash news videos seen in the clip won’t even work on the iPad.