Today in Cloud

I’m not at all surprised by the mindset among web companies that they must “go cheap, go custom or go home” when it to their infrastructural components, particularly their databases, but I do wonder if it might change in the years to come. Oracle, for example, has billions of dollars to invest and many of Sun’s engineers, and Appistry today announced a relatively unique cloud-storage platform. If vendors, seizing on this growing market, were to address web-infrastructure needs like scalability and some degree of customization, would web companies be willing to buy their products? Or is the go-cheap-or-go-custom mindset too ingrained to change?