Today in Connected Consumer

Apparently, Google feels that stumbling around in the mobile space isn’t enough of a stretch, so it has decided to go where others, including Microsoft, have failed before: bringing the full web experience to the TV set. That puts it on a collision course with the likes of Yahoo, Rovi, DivX and Wal-mart/Vudu, which are taking an Apple-like app store approach to Internet TVs. For programmers and cable operators, however, the big question will be: How will Google’s advertising system work on Google TV?