RealNetworks Offers New Way To Mass Produce Mobile Video Apps

RealNetworks (NSDQ: RNWK) is rolling out a new mobile video service that will help entertainment and wireless companies tap into consumers’ increasing demand for watching video on the go.

As networks and devices get better, users want to watch news, sports and other video content on their phone. But getting applications to market can be expensive and time consuming. With one-time events, like the Olympics or March Madness, often only one application is developed, and usually its for the iphone. RealNetworks will be demonstrating a new platform this week at CTIA that aims to make video apps for all platforms much easier to produce. The mobile video service leverages Real’s technology that is being used today by AT&T (NYSE: T) and Verizon Wireless for their respective video-streaming services.

Video can either be streamed live or played back on-demand and Real supports the iPhone, Android, Windows Mobile, BlackBerry and Java, as well as, the mobile web. “Consumers have gone from watching five-minute snacks to wanting to see full-length episodes,” said Vincent Guytan, RealNetworks’ director of product management.

The Mobile Video Portal (MVP) service provides the media company or carrier with the tools to make the application (via an drag-and-drop style web interface) and even billing and advertising services through a partnership with Omniture (NSDQ: OMTR) and DoubleClick. Real will also submit the apps to the various app stores, and provide editorial services to the company if they don’t want to be responsible for updating the content in the applications. Neither AT&T or Verizon Wireless are using the new platform, and no customers have been announced.