Online Marketing Tie-Up: Connexus Merges With Epic

Connexus Corp., best know for its Traffic Marketplace ad network, is merging with fellow online marketer Epic Advertising. The two companies say that together they will be able to offer advertisers access to 80 percent of the internet audience in the U.S. and be able to provide a “full spectrum of digital marketing services, from brand building to customer acquisition.”

In addition to Traffic Marketplace, Connexus owns Firstlook, which owns more than 500,000 generic domains as well as several niche media properties like PlumbersDirectory.com and ChirporactorGuide.com. Epic, meanwhile, has an ad network of its own, which it says includes more than 45,000 publishers.

Connexus’ Traffic Marketplace has made several acquisitions over the years, including buying up social media ad network fbExchange a year ago, as well as Livemarkets, a startup that let users strike up chat sessions with marketers via banner ads, in 2008.

Epic — which counts PE firm TA Associates and Stripes Group among its backers — says it has been profitable since its inception in 2000 and claims revenues “well into” the nine figures. Connexus, meanwhile, was formed by the merger of Vendare Media and Netblue in July 2006. Financial terms and the management make-up of the combined company were not released.

Here’s the announcement.