Mobile marketer Vibes Media has acquired text-messaging ad server Zeep Mobile. Financial terms weren’t disclosed. Zeep’s technology will be folded into Vibes’ platform and all Zeep employees will become part of Vibes Media. Additionally, Zeep President and CEO Scott Robertson has agreed to relocate to Vibes’ headquarters in Chicago. The company’s engineering team currently based in Vancouver, Canada, will joining Robertson there as well. Those Zeep staffers will work under engineering head Rishi Bhatia, the head of AOL’s former mobile marketing unit Third Screen Media. Bhatia and his Third Screen Media team defected from AOL (NYSE: AOL) to Vibes earlier this month.
Zeep claims to have a network of over 10,000 developers, which will also be added into Vibes, which had seen substantial revenue growth the past few years. As mobile advertising heats up, especially in support of apps, that could help boost 12-year-old Vibes’ fortunes significantly as the competitive space becomes more crowded. Just over a year-and-a-half ago, Vibes raised a $15 million first round funding from Fidelity Ventures. Release