Today in Connected Consumer

Apologies for all the iPad links today, but it’s hard to find people talking about much else this week. One of the more intriguing items, I thought, was the news that Viacom’s MTV is working on iPad apps tied to specific shows on the network. If that were to become popular, it might actually work to encourage live–as opposed to time-shifted–viewing, not to mention providing programmers with a second screen on which to sell ads. Good news for Viacom: the iPad is generating keen interest among MTV’s core demographic.