It only took 5 minutes, a disappointment really, after all the buildup. In reality, you don’t line up for iPad/iPhone/iPod coz you’re actually dying to buy it; you line up for the show, to be part of the moment, and camaraderie. And for us lining up to buy two iPads for our company at Best Buy on 23rd street in Manhattan, the wait for only two hours. At 10 AM, when the doors opened, there were only about 25 people lined up, a big change from the frenzy at Apple (NSDQ: AAPL) flagship store on 5th Av. So what do you do to build up excitement? You make up your own routine. So on the left, in pictures, the silliness.