RealGames Rebrands As GameHouse, Launches Social Gaming Platform

RealNetworks’ GameHouse is launching a new social gaming platform designed to transform single-player games into connected experiences — and to make it easier for developers to publish games across gaming portals and devices. It’s supposed to be able to “massively” scale for hundreds of millions of players. The first example of GameHouse Fusion is on Facebook, where the GameHouse app provides free access to more than 1,000 games. Comcast (NSDQ: CMCSA), MySpace (NYSE: NWS), Qualcomm (NSDQ: QCOM), Mattel and PopCap Games already support it, according to Real.

The GameHouse Fusion SDK is supposed to allow game developers to publish once for distribution to PC gaming portals and major social sites. SDKs are planned later this year for iPhone; Android; Brew and Brew MP; internet-connected TVs; and other devices.

Branding: And, yes, you read that right: the unit formerly known as RealGames is now officially rebranded GameHouse. The brand has been in use for GameHouse Studios and Real’s casual gaming portal/network; this past year the company has been rolling up more U.S. services under the brand and confirmed to paidContent that it has replaced Real Games as the business unit. GameHouse will stick with regional brands where it makes more sense, like in Europe.

The company had announced plans to spin off RealGames but put that on the back burner when the economy got iffy. For now. it’s being operated as a distinct unit. A spokeswoman told paidContent Game House will be the name going forward and “when separated.” (Real acquired Seattle-based game developer GameHouse in 2004 for cash and stock worth about $35.6 million.)