Vid-Biz: Time Warner Cable,, Virgin Media

Time Warner Cable Taps Microsoft Mediaroom for IPTV Test; it’s still unknown when the MSO will launch the test (possibly later this year) or how many homes will be involved, but people familiar with the project say TWC plans to apply what it learns in that pilot toward a larger IP video migration project that’s well underway. (Light Reading Cable) Introduces Real-time Bidding Marketplace; for online video publishers, the addition of real-time bidding is expected to provide access to a new channel of buyers, campaigns, and revenue, while maintaining control over the sale and pricing of their valued inventory. (MediaPost)

Virgin VOD Delivers 200M Views in 3 Months; the cable firm says that 2.1 million Virgin Media homes are now regularly using catch-up content drawn from the BBC, ITV, Channel 4, Virgin 1 and Living. (Broadband TV News) Selects Akamai as Exclusive Video Delivery Partner; video curation firm has chosen Akamai as the primary video delivery network for its 68,000 web video channels. (press release)

Sky High on 3-D; pay-TV giant British Sky Broadcasting has produced dozens of events in 3-D, and last month became the first multichannel provider outside of Japan to launch a 3-D channel, Sky 3D. (Multichannel News)

VOD Makes Up 6.9% of UK TV Viewing; commercial TV viewing has risen by over an hour a week since last year, to 18 hours 29 minutes — but more of that video is time-shifted or on-demand, which means users can skip the commercials. (paidcontent:UK)

Arris, Clearleap Team on VOD, Ad Delivery; Clearleap has reached a deal with cable technology firm Arris to combine the two companies’ technology for delivering both on-demand video and commercials. (Multichannel News)