Reuters Rolling Out Video Site for Traders

Thomson Reuters (s TRI) is coming out with a new on-demand video site as a companion to its wire news service, enabling subscribers to access video reports from its reporters, as well as a number of media partners and financial analysts. The new service, called Reuters Insider, will be launched Tuesday and be available to Reuters subscribers, who pay upwards of $2,000 for the wire service.

Thomson Reuters expects that it will carry some 3,000 new videos a week from various sources. About 15 percent of Reuters Insider content will come from the company’s own newsrooms, according to the NY Times report, with additional video coming via 150 media partners, including business news heavyweights like CNBC and Forbes, as well as video from analysts at Citi (s C), Credit Suisse (s CS), JPMorgan (s JPM) and UBS (s UBS).

Thomson Reuters is spending about $100 million to launch the on-demand video service, according to the NY Times. Part of that went toward acquiring a semantic video technology company, the Wall Street Journal reports, which it’s using to transcribe and index the clips. Users who access the service can view and search videos by business sector, date, market or region, or they can create personalized channels of content.

In addition to offering video on desktop and laptops, the site also has a mobile component, allowing users to view Reuters Insider video on Apple (s AAPL) iPhone, Google (s GOOG) Android and BlackBerry (s RIMM) mobile devices. The service will also soon have an iPad app, due to be released in a few weeks.

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