Today in Connected Consumer

Cable and satellite TV service providers are rightly concerned about the threat that over-the-top video delivery poses to their core subscription business, and have responded by developing TV Everywhere platforms to try to keep online video within the subscription garden. But a deal announced this morning to bring Ultimate Fighting Championship pay-per-view events to the Roku box poses a new challenge. Though PPV events are a big business for cable and satellite operators, PPV packagers do no need to worry about protecting an ongoing revenue stream from per-subscriber distribution fees as traditional, ad-supported pay-TV networks do. So TV Everywhere is not going to protect service providers’ PPV franchise.