Experian Follows Google In Backing TV Ad Targeter Invidi

TV ad targeter Invidi Technologies, which raised $23 million in a fourth round of funding led by Google (NSDQ: GOOG) earlier this month, now has a new backer in Experian, which according to several reports, is making an undisclosed investment in the startup.

Invidi’s technology lets television service providers target ads by delivering “distinct commercial streams to different households during a single commercial break,” and Experian, which helps marketers target their ads by providing them with extensive consumer data, confirms in a release that it will now work with Invidi to “increase targeting precision.” Google has also said it will work with Invidi on unspecified projects.