Borders To Sell Up To 10 E-Readers In Stores; Adds $120 Libre

Running well behind aggressive rival Barnes & Noble (NYSE: BKS) on the digital front, Borders is now in the midst of a big catch-up push. The struggling bookstore chain, which has had Sony (NYSE: SNE) kiosks for years, plans to sell as many as 10 e-readers in stores and online by the end of 2010. The “good, better, best” strategy is device neutral, offering e-readers in wide range of prices but all linked to selling books through the not-yet-launched Borders eBook store powered by Kobo. (Borders is one of the investors in Kobo, a recent spin off from Canadian Indigo Books & Music.) The devices will be showcased in stores in digital shops called