It must have been reassuring for the mobile advertising space to hear Apple’s Steve Jobs at D8 last night say that they aren’t banning other advertisers from our platforms, and that the iPhone-maker isn’t getting in the business to “make a lot of money.”
We also heard from Jobs last night on what he thought about Google, which just officially scooped up AdMob to become the largest mobile ad network: “Well they decided to compete with us. We didn’t go into the search business!” So, despite the underlying battle going on here, AdMob (aka Google) is jumping into Apple’s business with both feet. Already considered the largest ad network on iPhone, it says it is now supporting advertising in iPad applications, as well.
Previously, the beta was available, so this announcement made on the company’s blog today, is simply making it official that developers can start downloading the iPad App SDK today. In fact, it’s the same SDK that works across all devices running on iPhone OS, consisting of the iPhone, iPod Touch and iPad. One of the early adopters is Amazon.com (NSDQ: AMZN), which is advertising its Kindle app for iPad (the pictures to the left are a mock up of what the ad would look like on the iPad).
AdMob says next up for them is to create ad experiences using HTML5, the technology standard that Apple (NSDQ: AAPL) is supporting over Flash.