Boku and Zong Launch In-App Android Payments

Zong and Boku, the mobile payments competitors, have found a new place to go head-to-head: the Android (s GOOG) platform. Both companies are today announcing trials of support for in-app transactions on Android, billed to users’ mobile carriers securely.

What’s cool about how both Zong and Boku do this is if you want to buy something within an app, you can make the full transaction without ever leaving the app or logging in, unlike on the iPhone (s AAPL) platform, where Apple controls the process. Both companies have relationships with carriers across the globe to enable the (admittedly somewhat kludgy) process of charging mobile purchases using premium SMS.

The Boku purchase flow on Android

Both Boku and Zong are providing access to Android app developers by application. If you want to get started, go to or (they’re even in sync on the URLs!).

PayPal (s EBAY) announced Android in-app billing in April. Android also allows developers to charge for their full apps using Google Checkout or direct billing on T-Mobile.

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