European mobile search engine Taptu is heading to the U.S. and has tapped Mitch Lazar as president and COO to be in charge of its American operations. Lazar was Yahoo’s former European mobile head. He joined Taptu’s board as a “non-executive” in March.
About a year and a half ago, Cambridge, England-based Taptu raised about $10 million (6.45 million pounds) in a second round of funding and hired Andreas Bernstrom, who up to that point had been a part-timer, as COO.
Taptu’s U.S. expansion comes as the growth of the mobile advertising gains more steam. Plus, the company’s focus involves “indexing the mobile touch web,” which is another way of saying it hopes to capitalize on the increased use of smartphones with touch-screens.
Its U.S. offices will be located in the Denver Tech Center, while its R&D will remain at the company